My name is Johan Mångsén

and I work as a design and brand director.

I work with brand strategies, brand identities, branded environments
and visual communication.

All brand experiences are intertwined, so the work must be coherent.

A good brand experience is the product of both a strategic and creative process.

Business insight and creativity is key here. Without insights – no strategy.
Without strategy – execution is aimless. 



Define your brand’s beliefs, core values
and future direction.


Craft visual stories and experiences
that evokes emotion and move people
to affection.


Bring the strategy to life by generating ideas and challenge opportunities.


Bring your brand, your story and your offering to life across all touch points.