Design is not a one man show – it’s an everyday collaboration.

by johan 2019/04/03

Attended a seminar on branding and design in a digital world today. Very interesting, but really no news to me. For me, design is strategy + aesthetics = business value. But we have to talk more about what effect design can make. Design is a crucial tool to create sustainable and profitable brands. Through design...

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Tech. Branding. Working inhouse.

by johan 2019/03/07

In Consid’s Digital influencer pod their CEO Peter Hellgren and I talk, among other things, about digitalization and the technological development, how it is to work inhouse or on the outside, the power of social media in a fast-paced digital society and the importance of to recruit key people. Read more here and watch the...

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Wine is the only artwork you can drink

by johan 2019/02/12

It is impossible to avoid the importance of label design in making or breaking a purchase in the store. A well-crafted wine label that reflects your brand and product can help you draw attention of your target audience. If your wine label design is unique and memorable, it will continue to bring customers to your...

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It’s wine o’clock!

by johan 2017/05/20

I always have had a great interest for food and wine. Recently I took a WSET course in wine and spirits. It really inspired me so much that I will run a side business importing wine as well as giving wine tasting classes in the future. I also have applied for another course to learn...

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What is your brand’s untold story?

by johan 2017/04/21

Visual communication. It’s all about creating and developing visual stories. Stories that simplify, improve and seduces. Stories that will get you and your brand noticed, remembered and talked about. Is your brand’s visual story rightfully interpreted or has it hidden chapters to reveal? What is your brand’s untold story?

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I am back!

by johan 2017/02/06

My class at Beckmans was excited to see me again. So was I to see them again. The first lesson of this semester we focused on reviewing their assignment I gave them before leaving for the holidays: Come up with a brand name, logo, packaging identity and marcom for a new soy based recovery drink....

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Lecturing – again!

by johan 2016/10/05

I really do enjoy lecturing as a part of my job. It’s inspiring and challenging to talk about design and brand communication. Next week I will lecture about packaging design and the design process at Berghs School of Communication. Did this last year and it was super-fun and well appreciated. I am very proud to contribute...

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Proofs arrived!

by johan 2016/10/05

The proofs arrived from Tetra Pak last week. So thrilled to see this project evolve from an idea to an existing brand with several products in it’s portfolio. Awesome! Later this week a couple of thousands of Tetra Gemina will arrive to the facilities in Zeewolde. So stay tuned if you want to know where...

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Another fun project!

by johan 2016/09/13

I will be participating i Åbro’s redesign pitch for Bryggmästaren and it’s variety of beers. Truly a motivating and fun task to dig into. I will upload my work in progress as the results take form. Read more (in swedish) about their pitch here.

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A happy project in progress…

by johan 2016/09/13

My work with the new juice brand Happy Hydration is moving forward. In the coming weeks five new products will be produced in the factory in Zeevolde, Netherlands together with Tetra Pak. I am super thrilled and proud to be a part of the brand’s journey. Stay tuned to see what’s up next.

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