My class at Beckmans was excited to see me again. So was I to see them again. The first lesson of this semester we focused on reviewing their assignment I gave them before leaving for the holidays: Come up with a brand name, logo, packaging identity and marcom for a new soy based recovery drink. Some good ideas and some needed more work and thinking. But hey, they are still evolving! Further on we will focus on branding and design as well as the application for the bachelor’s programme Visual Communication. It’s gonna be a fun spring semester. Good discussions and hard work. Yay!