Relevant and good design is the product of both a strategic and creative process. Business insight and creativity is key here. Without insights – no strategy. Without strategy – no design.
First I listen, learn and discover. Then we define and challenge the need together. Finally I develop and deliver a specific solution aligned to your product, service or brand.
The process in short: Discover – Define – Develop – Deliver.
The solution must also do more than just create value beyond the purely aesthetic – sustainability, long-term growth and profitability is essential. Therefore I always evaluate the result and our work.
The common aim is to, first, ensure that we achieved our goals, but also to show how good design contributed to the success of the individual product, service or organization’s brand and identity.
Good design is good business.