Design is communication – not decoration.
As people we best remember the persons or experiences that has on any level touched us. The same goes for design and brands. I believe in design that triggers interest and curiosity. Design is communication – not decoration. Design is a strategic tool to clarify and strengthen your brand.
Therefore I make no distinction between visual communication, architecture, digital solutions or other forms of communication. The perception of a brand is dependent on all its components.
I also believe that the best solutions are created through cooperation and dialogue. But the best ideas do more than provide simple answers – they open new opportunities. When delivered with originality and wit, they create sustainable and profitable brands.
That is what motivates me and what I work for – every day.